• Meet the Crew

    Amrinder Arora


    As the Chief Executive Officer of BizMerlin, Dr. Arora is responsible for setting the strategic direction of BizMerlin’s solutions. Dr. Arora is also an adjunct faculty member at George Washington University, and is a frequent speaker at conferences and an expert in the field of algorithms.

    Bob Cofod


    Bob Cofod has degrees in MPA, Intelligence, Public Administration, and Business Administration from Blair Academy, the University of North Carolina, the University of South Carolina, and Golden Gate University of San Francisco.He has also served as President at LICA

    Soneeka Arora


    Soneeka is the backbone of the operations, finance and corporate world at BizMerlin, and also leads key strategic initiatives. Soneeka is an Arizona State University alumnus, and has worked with large organizations like Bank of America, Countrywide Financials, Best Buy and Applied Biosystems in a variety of positions.


    David Balash

    Vice President – Product Development

    With both an MBA from Bellevue University and an MS in computer science from The George Washington University, David is an accomplished software engineer and project leader with a diverse background in fields such as telecommunications, transportation, and government contracting. He has a determined focus on product quality and exceeding customer expectations.

    Nitin Sehra

    Senior Technical Lead

    12 years of experience in designing and implementing system and application level software on many diverse platforms including web. He had lead young and enthusiastic teams to deliver high impact software with a proven record in building, deploying and supporting mission critical systems.

    Monika Rani

    Product Manager - Financial Solutions

    Her vision and commitment outshines and gives a jump boost to her experience in years. She is BM’s life coach, with her smile and encouraging words she also kicks the monotony of the day to day office environment out of the 10th floor window.

    Megha Atwal

    Product Manager - Resource Management Solutions

    With her post doc in IT and specialization in Data Compression, Megha holds her undergraduate degree in Information Technology and Masters degree in Computer Science and Engineering. From an intern to a Manager, Megha has always been an invaluable resource for the team.

    Richa Sahai

    Manager- Client Solutions

    With 5+ years of experience as a business analyst/systems integration consultant, Richa has a strong background in healthcare information technology and government contracting. At BizMerlin, Richa is responsible for driving and managing development, analyzing business requirements, and interfacing with clients to ensure successful implementation of multiple projects.

  • Our Advisory Board

    Baldy Rakhra

    Baldy has 25+ years of experience in business development, marketing and project management all around the globe. He has specially helped international companies harness relationships between sales in North & South America and production overseas, particularly, South East Asia. For the last 15 years, he has particularly worked in software development, media & entertainment, animation, visual effects and gaming.

    Abhishek Jain holds Masters degree from IIT-Delhi and has 15+ years of diverse technology, product building and client handling experience. He specializes in solving problems, analytics, segment marketing and target marketing, building world-class products and winning over customers. He has managed solution deliveries for Arcot suite of products to customers worldwide as SAAS offerings.

    Hans is an entrepreneur, educator and mentor. His passion lies in creating profitable business start-ups, business development, problem solving and education. Some of the industry’s that he has been partners in include Marketing, IT, Business Consulting, Hair Care, Entertainment, Restaurant, Music/Event Production and Mobile App. In most business partnerships Hans takes on a role that includes marketing, sales, business development, strategic planning, training, finance and operations. He loves people so when he gets an opportunity he enjoys building relationships, presentations and conversing.

    Shikhin Agarwal

    Shikhin is a tech business and product management executive with accomplishments in product leadership, scaling product-market fit, build-buy-partner, sales and P&L management for products that generated over $200M in revenue. He has 18+ years of experience in global startups at all stages of development and is a growth advisor to startups in US, India, and Canada. He has an MBA from University of Michigan (Ross) and an engineering undergraduate degree from IIT-Bombay.

    Ritesh Daryani has 25+ years of experience consulting with executives to improve business effectiveness. With a Doctorate and specialization in Industrial/Organizational Psychology (expected in 2016) he excels in implementing organizational development interventions effectively, and is an expert in talent management and transformation projects to meet business/organizational goals.

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