The Management Team

Amrinder Arora


As the Chief Executive Officer of BizMerlin, Dr. Arora is responsible for setting the strategic direction of BizMerlin’s solutions. Dr. Arora is also an adjunct faculty member at George Washington University, and is a frequent speaker at conferences and an expert in the field of algorithms.

Bob Cofod


Bob Cofod has degrees in MPA, Intelligence, Public Administration, and Business Administration from Blair Academy, the University of North Carolina, the University of South Carolina, and Golden Gate University of San Francisco. He has also served as President at LICA

Soneeka Arora


Soneeka is the backbone of the operations, finance and corporate world at BizMerlin, and also leads key strategic initiatives. Soneeka is an Arizona State University alumnus, and has worked with large organizations like Bank of America, Countrywide Financials, Best Buy and Applied Biosystems in a variety of positions

Elena Correas

VP - Innovation & Product Strategy

Elena manages strategic partnerships, key customer relationships and all operations related to Latin America. Elena has 15+ years of experience in strategy and management consulting, with global leadership experience at Ashoka, UNDP and McKinsey&Co. Elena is an MBA graduate from Instituto Empresa (IE) and has served leading institutions across 5 continents with significant stints in Spain and Colombia.

Advisors & Investors

Peter McCann

Peter McCann has 25+ years of experience in Sales, Marketing, and Business Development functions, where he has been instrumental in bringing the companies he has worked with to an astonishing growth path. Peter earned his Bachelor’s degree in Journalism from St. Bonaventure University and his MBA from Pennsylvania State University.

Ritesh Daryani

Ritesh Daryani has 25+ years of experience consulting with executives to improve business effectiveness. With a Doctorate and specialization in Industrial/Organizational Psychology (expected in 2016) he excels in implementing organizational development interventions effectively, and is an expert in talent management and transformation projects to meet business/organizational goals.

Lindsey Sosa

Lindsey has 10 years of experience as a human resources professional with a demonstrated history of working in a variety of industries, from high tech to local government. Diverse HR skill set with strengths in HR technology, benefits and employee relations.

Rahul Jauhari

Rahul Jauhari is a senior product management and marketing professional with over 15 years of experience in product management, product marketing, business development, and engineering. Extensive experience working with worldwide customers, building and leading cross-functional teams, addressing executive-level issues and complex business problems, driving data-driven decisions and processes, translating data into business insights. MBA from UC Berkeley, MS from Stanford, and B. Tech from IIT.

Robert Rudelius

Robert Rudelius has extensive experience in the IT industry. From leading the ITS practice group as a partner at McKinsey & Co, and Arthur Andersen & Co, to starting, managing and growing IT, renewable energy and marketing companies. As founder and CEO of several successful companies like Noble Ventures, Noble Logistics and Media DVX, Inc., he has an impressive track record in shaping the industry.

Vaibhav Sinha

Vaibhav Sinha has 20+ years of experience in Technology and Entrepreneurship and has been instrumental in launching 10+ products to the market.  Vaibhav is a leading AI practitioner and has worked in 10+ countries. Vaibhav is a graduate of the Indian Institute of Technology, Delhi and has multiple patents to his name.

Amit Modi

With 20+ years in the tech industry, Amit Modi has extensive experience in managing large scale distributed systems and leading cross-functional teams in fast paced startup environments. Hands-on architect with proven leadership skills in building and retaining high quality teams, Amit has worked across several startups and international software companies building Financial Software, Enterprise Systems including Data Centre Management, Application Management, Virtualization and Cloud Lifecycle Management), ECommerce (ERP) and Food Technology.

Abhishek Jain

Abhishek Jain holds Masters degree from IIT-Delhi and has 15+ years of diverse technology, product building and client handling experience. He specializes in solving problems, analytics, segment marketing and target marketing, building world-class products and winning over customers. He has managed solution deliveries for Arcot suite of products to customers worldwide as SAAS offerings.

Hans Pedersen

Hans Pedersen is an entrepreneur, educator and mentor. His passion lies in creating profitable business start-ups, business development, problem solving and education. Some of the industry’s that he has been partners in include Marketing, IT, Business Consulting, Hair Care, Entertainment, Restaurant, Music/Event Production and Mobile App. In most business partnerships Hans takes on a role that includes marketing, sales, business development, strategic planning, training, finance and operations. He loves people so when he gets an opportunity he enjoys building relationships, presentations and conversing.

Shikhin Agarwal

Shikhin Agarwal is a tech business and product management executive with accomplishments in product leadership, scaling product-market fit, build-buy-partner, sales and P&L management for products that generated over $200M in revenue. He has 18+ years of experience in global startups at all stages of development and is a growth advisor to startups in US, India, and Canada. He has an MBA from University of Michigan (Ross) and an engineering undergraduate degree from IIT-Bombay.

Baldy Rakhra

Baldy Rakhra has 25+ years of experience in business development, marketing and project management all around the globe. He has specially helped international companies harness relationships between sales in North & South America and production overseas, particularly, South East Asia. For the last 15 years, he has particularly worked in software development, media & entertainment, animation, visual effects and gaming.

Senior Technical Team

Karamjit Singh

Technical Lead

Karamjit is an IT enthusiast who approaches his work not only as a profession, but as a passion. With widespread experience in designing and implementing system and application level software on many diverse platforms, Karamjit has a reputation for pushing the creative team further, and is widely respected as a team leader.

Monika Rani

Product Manager - Financial Solutions

Her vision and commitment outshines and gives a jump boost to her experience in years. She is BM’s life coach, with her smile and encouraging words she also kicks the monotony of the day to day office environment out of the 10th floor window.

Megha Atwal

Product Manager - Resource Management Solutions

With her post doc in IT and specialization in Data Compression, Megha holds her undergraduate degree in Information Technology and Masters degree in Computer Science and Engineering. From an intern to a Manager, Megha has always been an invaluable resource for the team.

Richa Sahai

Manager- Client Solutions

With 5+ years of experience as a business analyst/systems integration consultant, Richa has a strong background in healthcare information technology and government contracting. At BizMerlin, Richa is responsible for driving and managing development, analyzing business requirements, and interfacing with clients to ensure successful implementation of multiple projects.